Tamarod demonstrates the ability to converge technological innovations and maintain the public's trust and attention.
Al-Jazeera
A protester holds a poster that says, "Tamarod, the end of the Muslim Brotherhood's regime," in Cairo, June 30 [AP]
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"Since Mubarak's dramatic toppling on February 11, 2011, Egypt has been centre stage in most discussions, theoretical and methodological, on the role of social media in political communication and dissent. There is no shortage of treatments on the topic from the popular press to scholarly writings. In just two years, notable manuscripts have been published that tackle every aspect of these online activities.[1] And while most of these address this question from complimentary perspectives, they are nevertheless confined to actions in the past rather than developments in the present or what might be anticipated in the future. With Egypt on the eve of another dramatic showdown between the pro-Morsi groups and swelling numbers of dissenting demonstrators, it would be valuable to examine how this movement, known as "Tamarod" (Rebellion), adopted and innovated previously employed communication strategies....." |
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